Organic traffic usually drops because something changed either on your website, in search engine rules, or in competition. For example, Google may update its algorithm and lower your rankings, your website might have technical issues (like broken pages or slow speed), your content may be outdated or not matching what people search for, or competitors may have better content and backlinks. Sometimes traffic also drops due to seasonal trends or recent changes you made to your site.

SEO works by helping your website rank higher on Google. It involves optimizing your content with the right keywords, improving website speed and structure, and getting quality backlinks from other sites. Search engines then crawl and understand your site, and if it’s useful and relevant, they show it higher in search results—bringing you more organic traffic.

You can find relevant keywords by thinking about what your customers would type into Google when searching for your product or service. Start by brainstorming simple terms, then use tools like Google Keyword Planner or Ubersuggest to discover more ideas, search volume, and competition. Also, check what keywords your competitors are ranking for and look at Google’s “related searches” and autocomplete suggestions. Focus on keywords that match your business and have a good balance of search volume and low competition.